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The teach line

We teach you to build it.

Two ways to get one of the nine systems. We build it, and you own the result. Or your team builds it with us alongside — on your real workflows, from what we're running for clients right now. The teach line ends with your team owning the next build too.

We are builders on the frontier of AI, on the ground with small and mid-sized businesses. We teach it because we build it.

The parts library and the delivery record are the curriculum. Everything we teach is running for a client this week.

Who this page is for

You have already tried, and it stalled

  • The wall

    It stops working around week six

    Building it yourself does not fail on day one. Single-trigger, single-action automations work fine. It fails when the second system enters the picture, and practitioner accounts put that wall at roughly week six to eight.

  • the math

    Your own time is the real price

    Free tools do not make building free. The hours come out of the work you would otherwise be billing, and that is true whichever way you go.

  • The end state

    A partner you outgrow on purpose

    Your team keeps the workflows, the documentation and the access. No lock-in of any kind. The measure of this working is that you need us less over time, not more.

  • The stack

    The environment is the first wall

    Reliable internal tools need the right environment before the first workflow runs. Setting up that environment — the parts, the connections, the structure that holds the build — is part of what we teach, not a prerequisite you clear on your own.

Tool ecosystem

We start with what you have.

01What thinks
  • Claude
  • ChatGPT
  • Cursor
  • OpenRouter
02What connects
  • n8n
  • Composio
  • MCP
  • Browserbase
03Where the work lives
  • Notion
  • Supabase
  • Twenty
  • GitHub

And your stack. We connect what you already run, through its API where there is one, through a browser agent where there is not. You keep your tools.

First question

Do you have someone who'd actually own it?

Not having a name yet is not a problem — it often points to the right room. And if the question itself is still open, the walkthrough is usually where it gets answered.

  • A nameAI Build Coaching, one person, alongside them
  • No name yetAI Build Lab, the team learns together
  • No answerBook the walkthrough first — nothing needs to be decided yet

Three rooms

Three rooms, one teaching

Five owners in one room, working the same problem. They teach each other things we can't. We screen at registration. No two competing businesses in one cohort.

  • Rolling, three-month minimum

    AI Build Coaching

    One person. You, or whoever will own it.

    Starting at $1,000/mo

  • On request

    AI Build Lab

    Your team, private.

    Starting at $3,500

  • Starts 1 October 2026

    AI Build Cohort

    Up to 5 businesses, shared room.

    $800/seat

The offers

What each one is

AI Build Coaching

Starting at $1,000/mo

Recurring 60–90 minute sessions. You bring the problem — live design, live build, live debug.

  • 2 sessions/month$1,000/mo
  • 4 sessions/month$2,000/mo

3-month minimum. Parts library, architecture review, a named person who answers.

AI Build Lab

$3,500 – $12,000

Your team, privately, on your own workflows. Every session ends with something running.

  • Foundations$3,500
  • Intensive$6,500
  • Programme$12,000

Setting up an AI development environment for your team is part of this, not a separate engagement.

Public entry · next cohort

AI Build Cohort

The public version of the Lab. Five owners in one room, working the same problem. They teach each other things we can't. We screen at registration. No two competing businesses in one cohort.

Starts
1 October 2026
Seats
Up to 5 businesses, 2 seats each. 10 seats.
Price
$800/seat
See every price

Registration link coming soon

The shape of it

A fork, not a ladder

Both arms share a front door and both end in a recurring relationship. Neither is a rung below the other, and nobody is expected to move from one to the next.

Build line

We build it

One System Build, then System Care. You own the result and we keep it running.

See the systems

Teach line

We teach you to build it

The Lab or the Cohort, then AI Build Coaching. Your team owns the result and can build the next one.

See the three rooms

Both arms share one front door, the Operations Walkthrough, and both end in a recurring relationship.

In writing

The commitment

Every cohort ends with a powerful, smart solution running inside your business. Your team keeps the workflows, the documentation and the access.
You leave with at least one named workflow from the agreed list. It runs on your data, in your tools, and does work someone on your team was doing by hand that morning. Not a demo. Not a slide.

Operations Walkthrough

90 minutes, free. Three systems in priority order, with prices.

Free 90-minute session
No obligation on either side
Walk out with your map

Free · 90 min · no obligation