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About

The team big firms won't send and freelancers can't staff.

Fractional COO plus the team that builds the systems and runs them, instead of only advising on them.

The pattern we kept seeing: the owner knew what was wrong. Sometimes they had paid someone to tell them. What was missing was anyone willing to do the work, train the team, and still be there in month nine when the tool updated and the process broke.

We build the systems that run a company's day to day. And for the firms that would rather build it in-house, we teach their team to do it.

The philosophy

We are builders on the frontier of AI, on the ground with small and mid-sized businesses.

Illustration

Tool ecosystem

We start with what you have.

01What thinks
  • Claude
  • ChatGPT
  • Cursor
  • OpenRouter
02What connects
  • n8n
  • Composio
  • MCP
  • Browserbase
03Where the work lives
  • Notion
  • Supabase
  • Twenty
  • GitHub

And your stack. We connect what you already run, through its API where there is one, through a browser agent where there is not. You keep your tools.

Alejandro Morales

Who you work with

Alejandro Morales

Alejandro has spent over a decade between business operations and technology, and he works with owners directly on every engagement.

He co-hosts RDU SMB, serves as PR Chair at Rotary Club Capital City (Raleigh), and is Board President of XPX Triangle.

Experience
Over a decade, operations and technology
Based
Downtown Durham, North Carolina

We work with clients across the country. Durham-Chapel Hill-Raleigh, North Carolina.

the people doing the work

The Stoics Behind It

  • Brandon Mason

    Brandon Mason

    Chief Advisor

  • Marcos Morales

    Marcos Morales

    Marketing Coordinator

  • Ysabel Goncalves

    Ysabel Goncalves

    Digital Content Manager

  • Jorge Martí

    Jorge Martí

    PPC Manager

  • Pablo Berti

    Pablo Berti

    Tech Manager

Where we show up

Memberships

Exit planning and local chambers. The rooms where owner-led firms and their advisors already meet.

  • Exit Planning Exchange
  • Wake Forest Chamber
  • Rolesville Chamber
  • Garner Chamber
  • Rotary Club Capital City

Operations Walkthrough

90 minutes, free. Three systems in priority order, with prices.

Free 90-minute session
No obligation on either side
Walk out with your map

Free · 90 min · no obligation